Define Your Business Goals
This seems like so much unnecessary work. After all, it is YOUR business, and you know what you want to do… right this minute. What about tomorrow when you are up to your butt in alligators, will you recall at that moment that your original intention was to drain the swamp?
It is too easy to get distracted and off course. Things change, and that is OK, but if you have a baseline that captures the ideas and goals for your business at a particular point in time, you can refer to that point to keep yourself on track, or make a CONSCIOUS decision to make a change in direction.
Check Out The Video: Business Plans Made Easy
In the corporate world, we had extensive training in many formal Quality Systems Methodologies. (Another surprise, I was Quality Champion for our department, and a certified ISO-9002 auditor). All of those methodologies used some version of VISION, MISSION, GOALS, and TACTICS. A Vision, and a Mission statement together are useful to communicate your goals to a larger organization. While I do believe that going through the formalities helps solidify what you see for your business, if you are a small company (ie. me, myself, and I), then it may be overkill. I’m not here to get you to buy into a formal methodology since the internet is a vast resource with which you can look up best practices faster than I could write them here.
So let’s get to it. (This is where you start to fill in a template for these items. Make some notes, even if you mark a section N/A. It shows that you at least thought about it.).
IF you think of something, but it needs followup, like an attachment, something you need to look up, a webpage reference, etc., mark it in your notes with a highlighter or something unique like “*****”. Most editors and word processors have a FIND function (generally keyboard shortcut “Ctrl f”) that allows you to quickly locate these items.
Tools Needed for This Segment
Start by copying the sections below into your editor, or download and open the following template.
Define your Market, Niche, and Potential Customers
What Resources Do You Need?
Copyright (c) 2016 Richard Moyer